General Twitter stats
500 million tweets are sent each day
Twitter only became profitable in 2017
Followed by heart-eyes at #2, and cry-cry at #3.
Twitter user stats
326 million people use Twitter every month
9% more people are using Twitter on a daily basis
80% of Twitter’s users aren’t American
24% of US adults use Twitter
User growth is predicted at less than 1%, in the US
Only 6% of US teens say Twitter is the most important social network
Twitter usage stats
71% of Twitter users are reading the news there
Twitter is the number one platform for government leaders
People are 31% more likely to recall what they saw on Twitter
Twitter stats for business
85% of SMB Twitter users say providing customer service there is important
Only 3% of customers will @ you when they complain
Twitter advertising stats
Twitter posted a 50% increase in ad engagements between October 2017 and 2018
Twitter also saw a 14% decline in cost per engagement over the same period
Twitter ads are 11% more effective than TV ads during live events
40% of users say they’ve made a purchase because of an influencer’s tweet
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